The Logo Sign System is a program being offered through the Ministries of Tourism and
Transportation. This program permits key motorist services to place their logo on a sign
structure along designated Freeways and Staged Freeways.
The Logo Sign System provides business identification and directional information to
motorists in the Province of Ontario. It replaces the generic motorist icons with
brand-specific corporate symbols for fuel, food and accommodation services.
The Ministries of Tourism and Transportation have contracted with Canadian TODS Ltd.
to administer the program for the Province of Ontario.